Operational Analytics
Real-Time Insight for Real-World Commerce
Operational Analytics delivers real-time insight for real-world commerce, finally giving eCommerce teams a live, unified view of what's actually happening in the business as it happens. Instead of waiting for next-day dashboards or stitching together scattered reports, operators get instant clarity on sales, payments, fulfillments, and promotions at the transactional level. It's the pulse of your site in one place so you can spot impact, fix issues, and seize opportunities the moment they appear.
Introducing Operational Analytics by LiftPoint Labs
Most analytics platforms were built to measure behavior: clicks, funnels, UX friction, and merchandising patterns. But the biggest questions eCommerce teams face every day aren't behavioral. They're operational.
Operational Analytics is the real-time, transaction-level view of your business: sales velocity, payment behavior, fulfillment performance, promotional impact, and daily revenue pacing. It gives leaders a live heartbeat of their sites so they can react instantly and not hours or days later.
At LiftPoint Labs, we're building a new kind of analytics product purpose-built for this. Fast. Clear. Actionable. Designed for the operators who need answers right now.
Why Operational Analytics?
Because your biggest questions don't wait for tomorrow's dashboard.
- •Immediate visibility: See revenue, units, margin, and conversion as they happen.
- •True data cohesion: Combine transactional, OMS, payment, and promo data without manual stitching.
- •Business-first lens: Built for operators, not analysts. Clean, simple, decision-ready.
- •Live forecasting: Understand where the day is trending and how it compares to plan and LY.
- •Impact measurement: Know whether a change is incremental, neutral, or cannibalizing within minutes.
Use Cases (Real Examples From Real Teams)
1. Checkout Payment Optimization
You've added a new Buy Now Pay Later option at checkout. Behavioral analytics will show intent, but not impact.
Operational Analytics answers:
- • Is BNPL incremental or cannibalizing other payment methods?
- • How is approval rate trending?
- • Is AOV shifting by payment type in real time?
2. OMS / Fulfillment Changes
The omni-channel team made a change to how product availability is calculated in-store.
Operational Analytics shows:
- • Conversion impact in real-time
- • Changes to BOPIS as a percentage to total orders
- • Changes to availability errors from the OMS
- • Margin swing from new fulfillment paths
No waiting for next-day OMS exports.
3. Peak-Day Monitoring (Black Friday, drops, major promos)
In peak moments, minutes and hours matter.
Operational Analytics provides:
- • Live revenue & margin vs. LY, plan, and forecast
- • Hourly pacing
- • Promo performance and degradation
- • Alerts when something breaks or underperforms
4. Promotion & Pricing Performance
You launch a new offer. Maybe a tiered discount, a limited-time flash sale, or a revised bundle strategy, and need to know immediately whether it's pulling its weight.
Operational Analytics reveals:
- • Immediate promo lift
- • Discount rate impact
- • SKU-level sell-through
- • Profitability changes in real time
5. Inventory & Availability Intelligence
Inventory gaps are easy to miss, but their impact on conversion shows up fast.
Operational Analytics helps teams:
- • Spot out-of-stock spikes instantly
- • Identify high-velocity SKUs at risk
- • Understand the revenue impact of low availability before it compounds
The LiftPoint Labs Difference
Operational Analytics is built from our firsthand experience running large, high-volume eCommerce businesses. We know the data gaps teams run into because we've lived them: across checkout, fulfillment, merchandising, marketing, and daily performance management. Our approach is practical and operator-focused: clean data, clear answers, and immediate visibility into what matters most. No noise, no over-engineering. Just a reliable real-time view of your business designed to help teams move quickly and make confident decisions.